Heddon Sonic 385 B, Black Color on Card. About 1 1/2" long lure. Card hassome minor wear but overall good condition, lure new inside card, see photos. Classic Heddon lure. Dating to the late 1970's- early 80's. Great to fish or collect.

Heddon Sonic:

The original lure ever to use sound sensation in attracting fish to strike. It vibrates! We sold a million of these babies in its first year. The Sonic resonator fin sends out irresistible waves of high frequency both heard and felt by fish. This principle is so good we registered the name and the little resonator fin. Casts like a bullet! Goes down fast because of the small body and heavy weight. Perfect for fishing deep on "structures". A killer on striped bass, walleye and northerns. A favorite of saltwater fishermen too-Expert from Heddon 1984 Catalog