Heddon Sonar 433, HO Hot Orange Color. Nice vintage 1/2 oz Sonar that's about 3" long. Lure is new on card, but the card has some damage, bends and dents in the bubble. Nice classic Heddon here. Fish or collect.

Heddon Sonar

Sonar lets you fish with just the right action. Crank it or jig it. The three magic holes do it for you! Attach your line to the rear hole for a wide deep action. Front hole gives a tighter wiggle with less depth. So many have copied the Sonar, you know it has to be a super success!-Excerpt from the Heddon 1981 Catalog